Who we are

The true power of SMITH comes from our people. No matter the title, everyone has a role in helping us grow – and keeping our clients happy.

Christina Lagoda


Christina Lagoda

Christina is a proven strategic consulting executive with a 15-plus-year record of leading teams and transforming corporate vision into actionable digital strategies. Christina heads up SMITH’s strategy discipline, offering clients a potent combination of smart business counsel and deep experience in directing, developing, and launching digitally enabled commerce, content, and marketing strategies and associated operations across a variety of industries and business models. She joins SMITH from SapientRazorfish where she focused on growth and practice development as well as led the standards for delivery across the consulting team and provided business oversight of major clients. Passionate about helping clients leverage emerging commerce innovations and digital technologies to achieve breakthrough results, Christina has worked extensively with client executive teams to improve customer perception, efficiency and profitability of business operations, and overall user experience to connect stakeholders and customers in meaningful ways. She is a graduate of Vanderbilt University, where she earned an Engineering degree, and lives in Dallas.